Prospective buyers are unlikely to come straight out and tell you what they want from your product or service. If we are going to sell, or help a prospect with their buying decision, we need use an effective 'technique' to uncover their real reasons for buying.
There is only one way to effectively find out what is going on in our prospects head… ASK QUESTIONS!
As I have said before… "Good questioning technique is the most important (and powerful), competence that salespeople can develop. FACT: People are usually SKEPTICAL ABOUT WHAT THEY ARE TOLD however, they generally BELIEVE WHAT THEY SAY. "
So…. If salespeople ask the right questions they increase their chances of uncovering the prospect's real desires or wants. The additional benefit is they usually end a with the prospect believing that they are credible and that the salesperson's product information or ‘sales’ claims are truthful.
Remember before you start asking a prospect questions you should ask for permission to do so. A good basic start is, "In order to help you find what is best for you do you mind if I ask you a couple of questions". It's all about good communication and human relation skills.
More sales stuff on: http://www.orglearn.org.
