How to Counter Resistance to Change

Article by Peter Bregman

"We believe that people resist change.

So we do all sorts of things to counter that resistance. We try to motivate or coerce people to change.

But instead of breaking through resistance, we create it. People resist being controlled. And so 70% of all corporate change efforts fail.

Here's what's interesting: people freely choose to make major life changes every day. We move, get married, start families, face challenges, learn new technologies, change jobs, and develop new skills. Not all of these changes are smooth. But most of the time we seek those changes ourselves and make them successfully.

So why are people willing to change in one situation and resistant to it in another?"

Great article the rest is here: http://blogs.harvardbusiness.org/bregman/2009/04/how-to-counter-resistance-to-c.html