A MAJOR KEY TO BEING ENTREPRENEURIAL - HOW WE LEARN

Traditional Learning (SINGLE LOOP)

Scanning, Sensing, Planning (THINK) >>> then >>>
Comparison to norms (DECIDE) >>> then >>>
Initiate action (ACT) >>> then >>>
Adjust (GET FEEDBACK) >>> then >>>
The process restarts with Scanning, Sensing, Planning (THINK) and so on.

Due to the ‘need for experimentation and speed’, entrepreneurial activity means less planning and more doing. I suggest the traditional learning model is no longer appropriate or effective.

Entrepreneurial Learning (EXPERIENTIAL-DOUBLE LOOP-ADJUSTED)

Scanning, Sensing, Acting (ACT) >>> then >>>
Reflect on what happened (FEEDBACK) >>> then >>>
Compare to norms (THINK QUICKLY), plus
2nd loop Question the norms (THINK QUICKLY) >>> then >>>
Adjust (DECIDE) and the process continues with,
Scanning, Sensing, Acting (ACT) and so on.

ARE YOUR KEY PLAYERS LEARNING FROM MARKET REALITIES OR ARE THEY STILL DOING FIVE YEAR PLANS BASED ON AN IRRELEVANT PAST…

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