Often prospective buyers will give false reasons for buying (or not buying) and if sales staff cannot get to a prospects real buying motive they may miss the sale. For example to justify the purchase of say a Mercedes Benz buyers may say, “the only reason I buy a ‘Merc’ is to keep the family safe”, however if this were true why not a 4 wheel drive or a Volvo, both of which are cheaper and arguably safer. If truth was always part of the buying process many Mercedes buyers would, I suggest own up to the desire for status.
As people by nature will not come straight out and tell salespeople what they want from a product or service, salespeople need to develop a technique to uncover the truth. Perhaps they could carry a gun or bottle of truth serum however this could hamper the sale at the closing stage. What can salespeople do to find out what the potential customer (or prospect) really wants? There is only one way... ASK QUESTIONS!
Good questioning technique is important (and powerful), as people are usually SKEPTICAL ABOUT WHAT THEY ARE TOLD but generally BELIEVE WHAT THEY SAY. So if salespeople ask the right questions they increase their chances of uncovering the prospects real desires or wants plus have the prospect believe that they are credible and that the salespersons product information or ‘sales’ claims are truthful.
DO YOUR SALES STAFF KNOW HOW TO ASK A CUSTOMER QUESTIONS TO MAKE A SALE OR DO THEY JUST PITCH PITCH PITCH?
As people by nature will not come straight out and tell salespeople what they want from a product or service, salespeople need to develop a technique to uncover the truth. Perhaps they could carry a gun or bottle of truth serum however this could hamper the sale at the closing stage. What can salespeople do to find out what the potential customer (or prospect) really wants? There is only one way... ASK QUESTIONS!
Good questioning technique is important (and powerful), as people are usually SKEPTICAL ABOUT WHAT THEY ARE TOLD but generally BELIEVE WHAT THEY SAY. So if salespeople ask the right questions they increase their chances of uncovering the prospects real desires or wants plus have the prospect believe that they are credible and that the salespersons product information or ‘sales’ claims are truthful.
DO YOUR SALES STAFF KNOW HOW TO ASK A CUSTOMER QUESTIONS TO MAKE A SALE OR DO THEY JUST PITCH PITCH PITCH?
sales resume free form at www.orglearn.org
No comments:
Post a Comment